
WHERE IDEAS TAKE SHAPE, EMOTIONS FIND FORM
P
PO
pop
popu
popup
ABOUT US
FORMA – Luxury Concept & Temporary Store
Forma was founded by Simon, designer and founder of Simon Projects 1978, and Roberta, a fashion and communication expert with a solid career in the industry.
Over the years, they have created exclusive events that bring together different industries, fostering unique collaborations. Forma Luxury Concept Temporary Stores provide visibility and sales opportunities for established and emerging brands in the fashion capitals: Milan, Paris, London, St. Tropez, New York, Miami, and other destinations.
We directly manage every aspect of the store, with an international team supporting our brand partners at every stage, from logistics to sales.
UPCOMING EVENTS 25/26

MILAN
SOLD OUT
8-13 APRIL 2025
VIA CONSERVATORIO 22

PARIS
SOLD OUT
17-22 JUNE
4 RUE PASTOURELLE, LE MARAIS

NICE
8-22 SEPTEMBER 2025
CARRE’ D’OR

LONDON
10-16 NOVEMBER 2025
KENSINGTON
LOS ANGELES
3-20 NOVEMBER 2025
MELROSE AVENUE,
BEVERLY HILLS

MILAN
DESIGN WEEK
7-17 APRIL 2026
FASHION DISTRICT

NICE
7-19 SEPTEMBER 2026
CARRE’ D’OR

PARIS
8-14 JUNE 2026
4 RUE PASTOURELLE, LE MARAIS

LONDON
9-14 NOVEMBER 2026
KENSINGTON
PAST EVENT
Milan, Design Week 2025